Social media is one of the most effective marketing platforms for the hospitality industry, and for businesses in general. Though some might still be adamant that social media marketing is only a fad, the statistics say differently. We Are Social published some very interesting statistics in August 2015 that show social media […]
Hospitality is an industry that’s constantly changing, and there are a number of factors that influence these dynamics. The most significant of these are dictated by guests of course. Guest trends are changing all the time, driven by their evolving needs, new technology and modern platforms. Being aware of the latest trends […]
The last few years have seen a number of changes in the digital marketing environment but there’s a lot more to come. Indeed, the growth is far from over – mobile technology is breaking new ground almost every year. Here are some of the trends we expect to see shortly in 2016: […]
I’ve always believed that truly innovative technology will find a way to rise above the financial constraints and other factors inhibiting its reach. So when hotel management software began to enjoy increased accessibility around early 2000, it didn’t come as much of a surprise. Yet even today, over ten years later, only […]