A Phocus Wright study points out that 53% travelers won’t make a booking if a hotel does not have online reviews. Travelers use reviews to research accommodation options and to talk about their experience. A hotel will receive good and bad reviews – it’s just the nature of the game. What’s important […]
When it comes to competing with hotel chains, independent hotels have a major handicap in terms of their marketing budget and resources. They don’t have a big name to hide behind, nor do they have millions of dollars to throw at a problem, hoping it will go away. So, naturally, they are […]