When it comes to competing with hotel chains, independent hotels have a major handicap in terms of their marketing budget and resources. They don’t have a big name to hide behind, nor do they have millions of dollars to throw at a problem, hoping it will go away. So, naturally, they are […]
Computing power is being displaced away from traditional computing devices at a dizzying pace. It’s only a matter of time before desktops are done away with altogether in favor of the smaller, more portable devices. Companies that stuck to the older machines because they were ‘good enough’ were soon left behind as […]
Social media is one of the most effective marketing platforms for the hospitality industry, and for businesses in general. Though some might still be adamant that social media marketing is only a fad, the statistics say differently. We Are Social published some very interesting statistics in August 2015 that show social media […]
Hospitality is an industry that’s constantly changing, and there are a number of factors that influence these dynamics. The most significant of these are dictated by guests of course. Guest trends are changing all the time, driven by their evolving needs, new technology and modern platforms. Being aware of the latest trends […]